Reasons to include Instant Messaging Apps in Marketing Strategy

eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users. Reference

Other than this very important and relevant reason, there are many whys exist for which marketers across industries are readily integrating instant messaging applications in their marketing strategy. We outline some of them here -

Trend of the time

Instant messaging applications are the trend of the time. They represent the most stylish, uncomplicated and simplified way to connect, collaborate and communicate with your target audience. They are taking the entire industry by storm and becoming a trusted way to communicate. That is why given the increased demand and the trend of the time; it is natural to expect that companies across industries will readily accept the integration of instant messaging application into their marketing campaign.

Caters to the evolving demands of interactivity

Instant messaging applications are slowly but steadily bridging the gaps traditionally developed by former communication technologies. And the filling up of the gaps is further propelled by the nature of such applications to cater to the demanding needs of the interactive age. Let's take the example of emojis. You cannot expect to send an emoji using traditional landline phones. With instant messaging application, you live the emotions and interactions using so many features of communication; with emoji being one.

Integration of many marketing channels

Just like emojis which is also a form of interactive marketing brands are leveraging on, marketers are also pondering over the probability of using other marketing channels within the ambit of instant messaging apps. The use of video, keypad, animated features etc; are actively contributing towards the development of marketing for brands who always try to use newer ways to connect and communicate with their audiences.

The notification factor

The most awesome thing about applications available on smartphones is that they send you notifications. When you allow an applications to send you push notifications on your smartphone, it send you content you can use. Marketers are using this potentiality of messaging apps to reach out to their audiences easily.

These are just some of the most important reasons why marketers are actively working towards introducing messaging applications into their marketing strategy. The more detailed and beneficial the entire working methodology is better can marketers reach their potential audiences.

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What to Look For In Instant Messaging App

When it comes to an instant messaging application, which are the key things that you - as a business entity - want to integrate into your application and which are the features you - as a consumer - want it to have? While the list from both perspectives could be endless, we zero in on the most important ones that make the difference! 

First, let us analyze the key reasons why instant messenger has become so popular - 

While most popular chatting applications used to be desktop oriented, these days, after the massive popularity of mobile and hand-held devices, we can see a whopping adoption towards this trend. 

Instant messaging does not require you to pay extra, you pay for the data services and that's it. 

Behavioral strategy states when most people use something, others follow. So, when a good number of populations across countries are using instant messaging, people who would have been otherwise hesitant are using it too. 

The consistent improvements of the applications are making it way too popular because users can adapt with changing requirements 

Now, which are the most important things that you - as a developer and someone else - as user - want to have in an instant messaging application? Here we outline the most important ones - 

Security 

Security is extremely important when it comes to an application. If an application lacks the feature of security, it might not necessarily do well. Users today want to get highest forms of security features. 

Self-destroying messages

When it comes to type of messages, instant messaging applications are experimenting with the type and format of messages. Self-destroying messages for example are gaining grounds because they ensure communication privacy 

Integration with cloud services

Today's users are working out with new applications, and they are using a range of newer ways to connect and collaborate with others. Having cloud services that can help quickly integrate their key mobile functions for the better experimentation and communication strategy can help users to adapt with the new eco system. 

These are some of the most important things and features that today's users want from their instant messengers. Today's demanding eco system requires that the instant messengers need to be highly simple and uncomplicated. They need to cater to the unique demands of the audiences and using highly structured and simple methods. 

In order to develop highly functional and fully featured applications that work, hire a service provider that has proven record of developing functional instant messaging applications. If you are a user, in need of a simple and useful chat application featured with the most demanding features; you can trust on BirdsBeep

Instant Messaging for Business - Pros and Cons

In this highly evolving world, and changing consumer preferences, at a time when political instability and global uncertainties are at their peak; instant messaging has a lot to do. They can help build communities who support co existence in order to develop world peace, they can channelize the productivity of an ailing company that required a savior, they can uncomplicate the entire system of flawlessly initiate valuable communication systems. When it is about business; instant messaging not just helps them - as we mentioned earlier, streamline business objective and brings back life in an ailing company by uncomplicating the business communication - they also help streamline the entire process of communication, the results and derivatives it yields and most importantly simplify the solutions.

Advantages of Instant Messaging

Cost Savings

Instant messaging is cost saving. They can help initiate flawless communication at a very effective price. You cannot expect to save a good amount of money by relying on traditional method of long distance international calls. When it comes to making quality connections at a good price and almost free, you can trust the services of instant messaging. Some of their plans come free, all you require is to pay for the internet bills.

Convenient

Using an instant messaging is convenient. It not just helps initiate flawless communication system, it is simple to set up and easy to manage. The nature of handling is so effortless that you can easily adjust to changing customer preferences and evolving times.

Other benefits of using an instant messaging for business communication

• Reduce spam messages. Instant messages reduces the likelihood of sending spam messages
• They help conduct real-time interaction
• They also offer video conferencing system thereby helping you regularize an entire process of channelizing communication, helping you conduct communication systematically.

 

Cons of Instant Messaging Software

Word limitation is perhaps one of the greatest demerits of messaging software. If you have a good amount of words to convey to your targeted audience, you cannot express them all in fewer word limit instant messaging offers.

Viruses

Instant messaging transmit communication using a safe and secured layer of messaging, but they might not necessarily guarantee virus free functionality unless you install a highly secured application that is known to have a robust security system enabled.

Security

What if your messages get hacked, what if the number of messages you sent is stolen? Security is the number one priority for most marketers when it comes to installing an instant messaging system. The entire effort in developing application in today's highly evolving time requires the proper use of security in an app.

However, if you install a good messaging system that is used using good security measures you can expect to get rid of the security worries and rather avail the awesome benefits of the messaging applications that uncomplicate the entire process of business communication. Should you want to install a robust, state of the art messaging application, please check out BirdsBeep.

Instant Messaging Application - Future of Mobile Apps

When it comes to designing and developing standalone, highly productive applications that do the wonders - in other words - simplify communication, help collaboration and minimize obstacles of messaging; developers are specifically investing a lot of their standalone time, effort and money into instant messaging applications.

The success of WhatsApp , , WeChat , Viber, BirdsBeep and many other instant chatting platforms is a testimony of the fact that a growing consumer demand is developing around quick, simple and uncomplicated application that simplify the way we communicate with each other and retools the entire system into channelized process so that people can communicate and collaborate better.

Not just for chatting; but also for sending stickers, video calling, meeting, and even for purchasing a product and service; mobile applications are increasingly becoming the single source thing to live a better, defined life. Instant messaging applications are increasingly being used for mobile commerce because of their simplicity. These applications are also increasingly used for communicating, collaborating with audiences.

The mobile applications are becoming a go to source for consumers to easily channelize the entire process of communication. It is an interesting fact to notice how instant applications are helping your business to grow

A company can share segmented data with segmented audience

• Consumers of a business can respond via fast and short messages
• Higher engagement and conversion rate since messages sent using instant chatting applications have the tendency of being read quickly

Chatbots are increasingly being in use. Instant messaging system systematically channelize the entire process of purchasing a product and or services. The messaging applications simplify the entire process of comparing and choosing a good services. Given the awesome popularity of chatting applications, it requires no introduction that how much popular has instant messaging applications become. The flexible module of use and improved use of the applications actually simplify the mobile commerce ecosystem.

The increased use of highly sophisticated applications and their meaningful use have made chatting applications an entirely important subject of discussion. The increased use of chatting applications to solve complex problems of people make these applications popular.

The way mobile applications are ruling the entire eco system, it requires little introduction that they are going to rule the business ecosystem of the world. People and those who are consumers are increasingly using these chatting applications to solve their problems and make informed decisions. This hint that these applications will be highly used and become popular in the days to come.