5 Ways Brands Are Using Instant Messaging Apps

Instant messaging applications are the talk of the day! They are a decisive part of our digital life. Because they are scaling up in increased popularity, brands are also leveraging on their potentiality to connect with people who frequent them. There are many ways brands are using instant messaging applications today and some of them are using such applications very smartly by not just engaging pinpointed segment of audiences but also by leaving their presence felt very intelligently across such applications. Read on!

Customer Service

The reputed hotel brand Hyatt made a very whopping and thoughtful presence in China through WeChat and thereafter received a very good number of response including booking and queries. Online jewelers are saying a good number of their targeted audience reach them using instant messaging applications such as Whatsapp. So, using instant messaging helps brand reach out to their pinpointed audiences holistically, ensuring increased brand loyalty and providing them with quick way to respond to customers.

Launching contests and games

A popular chocolate company from Israel launched a very successful campaign of engaging its users on Whatsapp using Facebook as source. It received good audience engagement on the social network and messaging application and it proved that brands can use instant messaging applications beyond just chat and solve queries of audiences, they can use it to launch innovative contest and games as an interactive, fun way to connect and collaborate with their customers.

Monetizing stickers

One of the great ways brands are leveraging instant messaging applications is to tie up with one and promoting their service and products using interactive content such as stickers. For example, a musician partnered with a well-known messaging application to release his own collection of exclusive stickers and even specially recorded sound bites.

Promoting sales

By sending out messages to select groups and demographics, companies are spreading the word about their new product and services and new launches and special offers. They are even using geo location data to connect and collaborate with people.

For example, Using Snapchat, TacoBell has seen 80% of its audience open the snaps and 90% watch the brand’s videos. Reference

Other than this, brands are also using instant messaging apps to promote their products They are developing their own e commerce set up and leveraging on their existing portfolio on the social networks to connect audiences.

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Why End-to-End Encryption is important in Instant Messaging App

Before we cover the crucial importance end-to-end encryption holds in instant messaging, let us first understand what this encryption is all about. Short for E2EE, End-to-End Encryption is a system of communication where specifically communicating users can read the messages. The specific system is developed and designed to defeat any attempts of surveillance or eavesdropping since no third party can decipher the data, which is being communicated.

Simply put, this is an extremely high-end, valuable and latest security system that prevents third-parties from accessing data when it's transferred from one device to the other.

Top reasons end-to-end encryption is important in instant messaging application

Securing sensitive information

Now a days a smartphone is not just a phone to call or text someone. It has become simply more than that. It is an integral part of our daily digital life. We process a range of very sensitive personal information on it everyday, and without our knowledge, we are incidentally sending off many of such sensitive information public and easy for hackers. Using end to end encryption, an instant messaging application can defeat the purpose of hackers exploit the data of its users, thereby securing their privacy.

Securing the right to privacy

As mentioned above, as a user, you have the right to safeguard your privacy and the services you use should honor your dignity and make sure that while you use their platform, the information you use remain within your own threshold, and it could never be leaked.

Because every brand is using

Today, instant chat applications and other communication systems are increasingly using end-to-end encryption system to help their users seamlessly connect, collaborate and communicate with each other without having to worry about security. Keeping the legacy of this good practice; chat applications should even walk the extra mile and device methodical and more advanced communication security systems. So, chat applications should use this feature to be in the race of valued applications that care the privacy of its users.

Telling people that you value their

Integrating end-to-end encryption systems is important for applications since it develops a good image of the brand towards its audiences. Those who download the application treat it in good light since it cares for them and values their privacy.

These are just some of the most important benefits associated with end-to- end encryption for which instant messaging application brands are readily using it.

Never take security lightly. Always use an instant messaging application that is populated with the most useful features; which you can use to uncomplicate the entire process of sending and receiving messages. Having said that, we just wanted to ask whether you ever used BirdsBeep ? With obvious and some advanced features such as voice and text chats, picture, music sharing, hide/show chat conversation, send random gifts, manage profile, nudge etc; you can expect it to be your single source provider of instant messaging platform. A great application known for its features and simplicity!

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Benefits of Video Chat for Customer Service

Live video chat might never replace lunchtime joining of friends and handshakes; but it certainly scores over traditional means of humane communications. The most beneficial aspect of it is in the ability to see the communicators live and the edge of credibility it earns. Let's find some of the most important benefits associated with video chat as customer service

“Within the online channel, the chat feature has become the leading contact source, as 42% of full-service customers indicate using a live online chat feature vs. email (23%) or other social media forum (16%). Additionally, online satisfaction is highest among customers who use the chat feature” (Source 2013 U.S. Wireless Customer Care Full-Service Performance Study)

When a customer engages with the executive of a company through live chat feature; the over experiences of the former is quick and simple. The entire picture is very clear and simple. In today's highly volatile marketing eco system and changing audience dynamics, businesses need to understand the pinpointed preferences of audiences to easily cater to their unique needs. Coming to the evolving nature of audiences, today consumers are dynamic. Because of the availability of the competitors, and increased opportunities to conclude sales quickly, consumers need better service, better interaction and best of all quicker, simpler and a human communication set up.

Using a live video chat feature, a company can ensure that the customer can easily engage with the company, and then it can follow up with the purchases and queries easily. However, the company needs to ensure that the entire process of guiding the customer use video chat feature should be extremely simple and effortless so that migrating from traditional communication channels to the newer ones becomes simpler.

Increased sales

Live chat promotes quick sales, and discourages the promotion of shopping cart abandonment. More and more customers readily purchase products and services from a company that use live video chat feature because they trust it and some of them might even like the idea of developing a sustained, valued business identity and relationship with the customer care executives of a certain company through video chat so that the next process of purchases becomes quicker and simpler.

Reduced service cost

Another benefit of using live video chat for companies is that it offers reduced service cost. Given the affordable data availability and plans that cater to your customized business needs, you can quickly start scaling up. All you require to get started is a data and a software. Today you can easily get started with software at a great price and you can even develop and design one based on your own needs.

Other top of the mark benefits associated with video chat for customer service

• It is an innovative customer service
• Human angle and the ability to see the picture live improves credibility
• It offers faster access to faster help
• It makes way for personalized contact
• Helps your brand stand out
• It increases customer satisfaction
• Video agents can communicate with disabled customers
• It offers a comprehensive technical support system
• It can help you attract and keep high-spending customers
• It is secured, offers better communication!
• It offers better communication in the absence of physical reception.

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