5 Ways Brands Are Using Instant Messaging Apps

Instant messaging applications are the talk of the day! They are a decisive part of our digital life. Because they are scaling up in increased popularity, brands are also leveraging on their potentiality to connect with people who frequent them. There are many ways brands are using instant messaging applications today and some of them are using such applications very smartly by not just engaging pinpointed segment of audiences but also by leaving their presence felt very intelligently across such applications. Read on!

Customer Service

The reputed hotel brand Hyatt made a very whopping and thoughtful presence in China through WeChat and thereafter received a very good number of response including booking and queries. Online jewelers are saying a good number of their targeted audience reach them using instant messaging applications such as Whatsapp. So, using instant messaging helps brand reach out to their pinpointed audiences holistically, ensuring increased brand loyalty and providing them with quick way to respond to customers.

Launching contests and games

A popular chocolate company from Israel launched a very successful campaign of engaging its users on Whatsapp using Facebook as source. It received good audience engagement on the social network and messaging application and it proved that brands can use instant messaging applications beyond just chat and solve queries of audiences, they can use it to launch innovative contest and games as an interactive, fun way to connect and collaborate with their customers.

Monetizing stickers

One of the great ways brands are leveraging instant messaging applications is to tie up with one and promoting their service and products using interactive content such as stickers. For example, a musician partnered with a well-known messaging application to release his own collection of exclusive stickers and even specially recorded sound bites.

Promoting sales

By sending out messages to select groups and demographics, companies are spreading the word about their new product and services and new launches and special offers. They are even using geo location data to connect and collaborate with people.

For example, Using Snapchat, TacoBell has seen 80% of its audience open the snaps and 90% watch the brand’s videos. Reference

Other than this, brands are also using instant messaging apps to promote their products They are developing their own e commerce set up and leveraging on their existing portfolio on the social networks to connect audiences.

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Why End-to-End Encryption is important in Instant Messaging App

Before we cover the crucial importance end-to-end encryption holds in instant messaging, let us first understand what this encryption is all about. Short for E2EE, End-to-End Encryption is a system of communication where specifically communicating users can read the messages. The specific system is developed and designed to defeat any attempts of surveillance or eavesdropping since no third party can decipher the data, which is being communicated.

Simply put, this is an extremely high-end, valuable and latest security system that prevents third-parties from accessing data when it's transferred from one device to the other.

Top reasons end-to-end encryption is important in instant messaging application

Securing sensitive information

Now a days a smartphone is not just a phone to call or text someone. It has become simply more than that. It is an integral part of our daily digital life. We process a range of very sensitive personal information on it everyday, and without our knowledge, we are incidentally sending off many of such sensitive information public and easy for hackers. Using end to end encryption, an instant messaging application can defeat the purpose of hackers exploit the data of its users, thereby securing their privacy.

Securing the right to privacy

As mentioned above, as a user, you have the right to safeguard your privacy and the services you use should honor your dignity and make sure that while you use their platform, the information you use remain within your own threshold, and it could never be leaked.

Because every brand is using

Today, instant chat applications and other communication systems are increasingly using end-to-end encryption system to help their users seamlessly connect, collaborate and communicate with each other without having to worry about security. Keeping the legacy of this good practice; chat applications should even walk the extra mile and device methodical and more advanced communication security systems. So, chat applications should use this feature to be in the race of valued applications that care the privacy of its users.

Telling people that you value their

Integrating end-to-end encryption systems is important for applications since it develops a good image of the brand towards its audiences. Those who download the application treat it in good light since it cares for them and values their privacy.

These are just some of the most important benefits associated with end-to- end encryption for which instant messaging application brands are readily using it.

Never take security lightly. Always use an instant messaging application that is populated with the most useful features; which you can use to uncomplicate the entire process of sending and receiving messages. Having said that, we just wanted to ask whether you ever used BirdsBeep ? With obvious and some advanced features such as voice and text chats, picture, music sharing, hide/show chat conversation, send random gifts, manage profile, nudge etc; you can expect it to be your single source provider of instant messaging platform. A great application known for its features and simplicity!

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Benefits of Video Chat for Customer Service

Live video chat might never replace lunchtime joining of friends and handshakes; but it certainly scores over traditional means of humane communications. The most beneficial aspect of it is in the ability to see the communicators live and the edge of credibility it earns. Let's find some of the most important benefits associated with video chat as customer service

“Within the online channel, the chat feature has become the leading contact source, as 42% of full-service customers indicate using a live online chat feature vs. email (23%) or other social media forum (16%). Additionally, online satisfaction is highest among customers who use the chat feature” (Source 2013 U.S. Wireless Customer Care Full-Service Performance Study)

When a customer engages with the executive of a company through live chat feature; the over experiences of the former is quick and simple. The entire picture is very clear and simple. In today's highly volatile marketing eco system and changing audience dynamics, businesses need to understand the pinpointed preferences of audiences to easily cater to their unique needs. Coming to the evolving nature of audiences, today consumers are dynamic. Because of the availability of the competitors, and increased opportunities to conclude sales quickly, consumers need better service, better interaction and best of all quicker, simpler and a human communication set up.

Using a live video chat feature, a company can ensure that the customer can easily engage with the company, and then it can follow up with the purchases and queries easily. However, the company needs to ensure that the entire process of guiding the customer use video chat feature should be extremely simple and effortless so that migrating from traditional communication channels to the newer ones becomes simpler.

Increased sales

Live chat promotes quick sales, and discourages the promotion of shopping cart abandonment. More and more customers readily purchase products and services from a company that use live video chat feature because they trust it and some of them might even like the idea of developing a sustained, valued business identity and relationship with the customer care executives of a certain company through video chat so that the next process of purchases becomes quicker and simpler.

Reduced service cost

Another benefit of using live video chat for companies is that it offers reduced service cost. Given the affordable data availability and plans that cater to your customized business needs, you can quickly start scaling up. All you require to get started is a data and a software. Today you can easily get started with software at a great price and you can even develop and design one based on your own needs.

Other top of the mark benefits associated with video chat for customer service

• It is an innovative customer service
• Human angle and the ability to see the picture live improves credibility
• It offers faster access to faster help
• It makes way for personalized contact
• Helps your brand stand out
• It increases customer satisfaction
• Video agents can communicate with disabled customers
• It offers a comprehensive technical support system
• It can help you attract and keep high-spending customers
• It is secured, offers better communication!
• It offers better communication in the absence of physical reception.

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Reasons to include Instant Messaging Apps in Marketing Strategy

eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users. Reference

Other than this very important and relevant reason, there are many whys exist for which marketers across industries are readily integrating instant messaging applications in their marketing strategy. We outline some of them here -

Trend of the time

Instant messaging applications are the trend of the time. They represent the most stylish, uncomplicated and simplified way to connect, collaborate and communicate with your target audience. They are taking the entire industry by storm and becoming a trusted way to communicate. That is why given the increased demand and the trend of the time; it is natural to expect that companies across industries will readily accept the integration of instant messaging application into their marketing campaign.

Caters to the evolving demands of interactivity

Instant messaging applications are slowly but steadily bridging the gaps traditionally developed by former communication technologies. And the filling up of the gaps is further propelled by the nature of such applications to cater to the demanding needs of the interactive age. Let's take the example of emojis. You cannot expect to send an emoji using traditional landline phones. With instant messaging application, you live the emotions and interactions using so many features of communication; with emoji being one.

Integration of many marketing channels

Just like emojis which is also a form of interactive marketing brands are leveraging on, marketers are also pondering over the probability of using other marketing channels within the ambit of instant messaging apps. The use of video, keypad, animated features etc; are actively contributing towards the development of marketing for brands who always try to use newer ways to connect and communicate with their audiences.

The notification factor

The most awesome thing about applications available on smartphones is that they send you notifications. When you allow an applications to send you push notifications on your smartphone, it send you content you can use. Marketers are using this potentiality of messaging apps to reach out to their audiences easily.

These are just some of the most important reasons why marketers are actively working towards introducing messaging applications into their marketing strategy. The more detailed and beneficial the entire working methodology is better can marketers reach their potential audiences.

Should you want to learn the features of a great application that works, please click the website of BirdsBeep now! This is an awesome messaging application populated with a lot of useful features and is known to integrate robust security features.

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What to Look For In Instant Messaging App

When it comes to an instant messaging application, which are the key things that you - as a business entity - want to integrate into your application and which are the features you - as a consumer - want it to have? While the list from both perspectives could be endless, we zero in on the most important ones that make the difference! 

First, let us analyze the key reasons why instant messenger has become so popular - 

While most popular chatting applications used to be desktop oriented, these days, after the massive popularity of mobile and hand-held devices, we can see a whopping adoption towards this trend. 

Instant messaging does not require you to pay extra, you pay for the data services and that's it. 

Behavioral strategy states when most people use something, others follow. So, when a good number of populations across countries are using instant messaging, people who would have been otherwise hesitant are using it too. 

The consistent improvements of the applications are making it way too popular because users can adapt with changing requirements 

Now, which are the most important things that you - as a developer and someone else - as user - want to have in an instant messaging application? Here we outline the most important ones - 

Security 

Security is extremely important when it comes to an application. If an application lacks the feature of security, it might not necessarily do well. Users today want to get highest forms of security features. 

Self-destroying messages

When it comes to type of messages, instant messaging applications are experimenting with the type and format of messages. Self-destroying messages for example are gaining grounds because they ensure communication privacy 

Integration with cloud services

Today's users are working out with new applications, and they are using a range of newer ways to connect and collaborate with others. Having cloud services that can help quickly integrate their key mobile functions for the better experimentation and communication strategy can help users to adapt with the new eco system. 

These are some of the most important things and features that today's users want from their instant messengers. Today's demanding eco system requires that the instant messengers need to be highly simple and uncomplicated. They need to cater to the unique demands of the audiences and using highly structured and simple methods. 

In order to develop highly functional and fully featured applications that work, hire a service provider that has proven record of developing functional instant messaging applications. If you are a user, in need of a simple and useful chat application featured with the most demanding features; you can trust on BirdsBeep

Instant Messaging for Business - Pros and Cons

In this highly evolving world, and changing consumer preferences, at a time when political instability and global uncertainties are at their peak; instant messaging has a lot to do. They can help build communities who support co existence in order to develop world peace, they can channelize the productivity of an ailing company that required a savior, they can uncomplicate the entire system of flawlessly initiate valuable communication systems. When it is about business; instant messaging not just helps them - as we mentioned earlier, streamline business objective and brings back life in an ailing company by uncomplicating the business communication - they also help streamline the entire process of communication, the results and derivatives it yields and most importantly simplify the solutions.

Advantages of Instant Messaging

Cost Savings

Instant messaging is cost saving. They can help initiate flawless communication at a very effective price. You cannot expect to save a good amount of money by relying on traditional method of long distance international calls. When it comes to making quality connections at a good price and almost free, you can trust the services of instant messaging. Some of their plans come free, all you require is to pay for the internet bills.

Convenient

Using an instant messaging is convenient. It not just helps initiate flawless communication system, it is simple to set up and easy to manage. The nature of handling is so effortless that you can easily adjust to changing customer preferences and evolving times.

Other benefits of using an instant messaging for business communication

• Reduce spam messages. Instant messages reduces the likelihood of sending spam messages
• They help conduct real-time interaction
• They also offer video conferencing system thereby helping you regularize an entire process of channelizing communication, helping you conduct communication systematically.

 

Cons of Instant Messaging Software

Word limitation is perhaps one of the greatest demerits of messaging software. If you have a good amount of words to convey to your targeted audience, you cannot express them all in fewer word limit instant messaging offers.

Viruses

Instant messaging transmit communication using a safe and secured layer of messaging, but they might not necessarily guarantee virus free functionality unless you install a highly secured application that is known to have a robust security system enabled.

Security

What if your messages get hacked, what if the number of messages you sent is stolen? Security is the number one priority for most marketers when it comes to installing an instant messaging system. The entire effort in developing application in today's highly evolving time requires the proper use of security in an app.

However, if you install a good messaging system that is used using good security measures you can expect to get rid of the security worries and rather avail the awesome benefits of the messaging applications that uncomplicate the entire process of business communication. Should you want to install a robust, state of the art messaging application, please check out BirdsBeep.

Instant Messaging Application - Future of Mobile Apps

When it comes to designing and developing standalone, highly productive applications that do the wonders - in other words - simplify communication, help collaboration and minimize obstacles of messaging; developers are specifically investing a lot of their standalone time, effort and money into instant messaging applications.

The success of WhatsApp , , WeChat , Viber, BirdsBeep and many other instant chatting platforms is a testimony of the fact that a growing consumer demand is developing around quick, simple and uncomplicated application that simplify the way we communicate with each other and retools the entire system into channelized process so that people can communicate and collaborate better.

Not just for chatting; but also for sending stickers, video calling, meeting, and even for purchasing a product and service; mobile applications are increasingly becoming the single source thing to live a better, defined life. Instant messaging applications are increasingly being used for mobile commerce because of their simplicity. These applications are also increasingly used for communicating, collaborating with audiences.

The mobile applications are becoming a go to source for consumers to easily channelize the entire process of communication. It is an interesting fact to notice how instant applications are helping your business to grow

A company can share segmented data with segmented audience

• Consumers of a business can respond via fast and short messages
• Higher engagement and conversion rate since messages sent using instant chatting applications have the tendency of being read quickly

Chatbots are increasingly being in use. Instant messaging system systematically channelize the entire process of purchasing a product and or services. The messaging applications simplify the entire process of comparing and choosing a good services. Given the awesome popularity of chatting applications, it requires no introduction that how much popular has instant messaging applications become. The flexible module of use and improved use of the applications actually simplify the mobile commerce ecosystem.

The increased use of highly sophisticated applications and their meaningful use have made chatting applications an entirely important subject of discussion. The increased use of chatting applications to solve complex problems of people make these applications popular.

The way mobile applications are ruling the entire eco system, it requires little introduction that they are going to rule the business ecosystem of the world. People and those who are consumers are increasingly using these chatting applications to solve their problems and make informed decisions. This hint that these applications will be highly used and become popular in the days to come.